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"ADVANCED MEDICAL OPTICS (AMO) ANNUAL REPORT" > KBDA
Advanced Medical Optics, Inc. (AMO) product lines serve three markets: eye care, laser vision correction and cataract / implants. KBDA art directors, Kimberly Baer and Allison Bloss wanted to express how AMO’s products improved the lives of the end users: the man who can finally read the labels on his medications, the woman who is delighted to again see the intricacies of coral reefs and clown fish, the snowboarding dude that doesn’t have to deal with his dumb-ass glasses anymore, etc.
Art Directors: Kimberly Baer, Allison Bloss
