san francisco photographer

Mitch Gets Stuck on Band-Aids

Parents use Band-Aids to help heal their kid's boo-boos.  Kids use Band-Aids for boo-boos, but also for fun.  This idea that Band-Aids can be fun has only been amplified one hundred-fold since the brand partnered with kid's movie characters like Star Wars, Frozen, The Muppets, etc.  As a personal photographic exploration into the world of Band-Aids, the story I wanted to tell was this fun and creative relationship children have with the product.  It's the kid's perspective on the brand, as opposed to the parent's POV.  Very special thanks to the kiddos and your folks for the time and energy - and your houses . . .

Some trivia!!!  Band-Aids were invented by Earle Dickson, who was a cotton buyer for Johnson & Johnson back in 1920.  He improvised a crude version of a Band-Aid for his wife who had just cut herself accidentally while preparing dinner:  a piece of adhesive tape, a small square-shaped piece of cotton, and a layer of crinoline on top.  Why didn't I think of that?

Felix and mom.

Felix and mom.

Visit the official Mitch Tobias Photographer website at:  http://www.mitchtobias.com

Opera composer, Jake Heggie > UCLA Magazine

I was commissioned by Design Director, Charlie Hess, to photograph opera composer, Jake Heggie, at the War Memorial Opera House in San Francisco.  Charlie's directive was simple:  "Choose a location that contextualizes what he does".  I love that.

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Jake Heggie was working at the War Memorial Opera House in San Francisco as a PR writer when, in one moment, his professional life changed forever.  The general director of the opera tapped him to compose a score for a libretto (the text of an opera) by playwright Terrence McNally.  That opera was the wildly successful Dead Man Walking.  He's currently working on the music for a new production of It's a Wonderful Life.

Jake was game for pretty much anything photographically.  He told me after checking out my website that he had total trust in me.  Always handy - that vote of confidence from your subject!  For this particular shot (above) he's actually listening to an original guitar composition of my own.  (Yes, I write and perform music.)  A second after this shot was taken he opened his eyes and said, "This is good".  Ha!

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Pencil and paper.  Yes, there are still those of us from the old school.  Littered (in a good way) with notes, notating music by hand affords Heggie the freedom to be more spontaneous.  This is the lobby of the opera house, where a few thousand people walk up those steps to hear his music in the hall on a given night. 

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Harking back to the days working behind the scenes.

Visit the official Mitch Tobias Photographer website:  http://www.mitchtobias.com

Coolsculpting > Agency: Evoke Health

Here's a recent ad I shot for Coolsculpting.  If you read People Magazine, you probably saw it.  Coolsculpting is a state of the art non-invasive fat-freezing/reduction procedure.  It's an innovative way to contour the body by freezing unwanted fat away without surgery.

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Visit the official Mitch Tobias Photographer website:  http://www.mitchtobias.com

SHADOW OF MORDOR / When ugly talent steals the show.

Campaigns are typically populated with models ranking fairly high on the cuteness scale.  So when I got the assignment to shoot an orc from Lord of the Rings, I was delighted to work with talent who had a heart of gold - and the twisted face of a dangerous pig.

The PR campaign announced the upcoming release of a deliciously intense interactive video game, “Shadow of Mordor”.  The campaign had an orc take over the video game’s Twitter feed, unleashing over-the-top, hostile hashtags and playfully “corrupting” various products, including Snickers, Monster Energy Drink, Game of Thrones and others.

Shout-out to Monster Energy Drink

Shout-out to Burger King

Shout-out to Adrianne Curry

Shout-out to Game of Thrones

Orcs may not play well together, but to pull off this signature shoot, we needed some serious team effort. Everything from prop and set design to special effects makeup, and a complex lighting scheme had to look and smell hand-delivered from Mordor.  No problem. When there’s a hungry orc in the room, you’d deliver, too.

Jared endured the makeup application for 3 1/2 hours.

One hour into it.

Watching re-runs of Bowling for Dollars.

The whole damn team.  I'm on the far right - about to reach in for another exposure.

Client:  Edelman Digital
Creative Director:  Robert Sinclair
Prop & Set Styling:  Christina Kretschmer (represented by Artists Untied)
Special Effects Makeup:  Trista Metz
Orc:  Jared Degado
Assistants:  Martin Herbst and Jeff Harmon

Visit Mitch's official website at http://www.mitchtobias.com