Ice cream is not just for kids. From teens, to entrepreneurs and elders, we all secretly love getting those tasty, totally-worth-it brain freezes. At 48 pints per person, per year, Americans consume more ice cream than people in any other country. For this series, I shot four generations interacting with their guilty pleasure, a caloric free-for-all.
Regardless of age or attitude, each of the talent polished off these cones, lickety split. For me, diving into this ice cream series converted me into being as much a cultural anthropologist as a photographer. Here's how each of the four generations responds when you stick a towering waffle cone in their face:
- Teenagers: Actively pretend not to care.
- Little Kids: Initially skeptical, eventually elated.
- Business Men: Elegance sprinkled with subtle grunts.
- Elders: Attacked with such passion that I feared for my fingers.
These were all composites: talent shot in the studio, and placed into the settings . . . Santa Monica apartments, Venice Beach Boardwalk, Embarcadero Center buildings, Stinson Beach. Waiting for fog to clear in all locations was a thing!!! (So, I guess I'll have a 5th coffee while I wait . . . )
I love my crew:
Assistant: Tim Daw
Assistant (for little kids production): Hilary Knight
Digital Post Production: Steven Rivera
Wardrobe & Prop Stylist: Anne Kunisaki (assisted by Luke McKinley, "the true gentleman")
Wardrobe & Prop Stylist (for little kids production): Peggi Jeung!
Hair & Makeup for seniors: Sherrie Long
Hair & Makeup for all others: Ms. Liz Chang (for Artists by Sherrie Long)
Assistant Makeup & Manicure: Benicia (for Artists by Sherrie Long)
Talent: Marla Dell Talent (coordinated by the lovely and solid, Olivia Tehrani)
Kid Wranglers (parents): JoAnne, Sylvia, Sara, and Megan
Special thanks to the Downtown Oakland Senior Center for the talent and the space.
Advice and conceptual guidance: Deb Ayerst (my favorite agent), Eric Rindal, Jon Ritt, and the limitless Amy Yvonne Yu
Photographer: Me . . . without whom all these other souls would have pulled it off for me anyway. Man, I'm blessed!
Visit Mitch's official website at http://www.mitchtobias.com